New Visitor Center Holds Grand Opening In Wausau

By: Mikel Lauber Email
By: Mikel Lauber Email

Visitors looking for information about the Wausau area will now be drawn right into the hub of Central Wisconsin. That's the idea behind the new location for the Wausau/Central Wisconsin Convention and Visitors Bureau in downtown Wausau.

A grand opening was held today at the new location at 219 Jefferson Street, in the Palladian building. The Bureau had outgrown their old location in the Cedar Creek area in Rothschild, and the new facility allows them to hold their offices alongside the Visitor Center.

Board members know their visibility for those passing through the area on the highway may take a hit, but they think the benefits of the location will be numerous. “We were helping a lot of people on their way to other places in the State”, said Visitors Bureau Executive Director Darien Shaefer. “Probably the most common question we had from visitors in the State was, ‘where is the river district?’ So we know that being downtown, we’ll be helping people interested in the Wausau area do more in the Wausau area.”

They cut the ribbon on the new visitor center Tuesday, moving from their old location in the Cedar Creek area, to the Palladian building at 219 Jefferson Street. They’re expecting much more walk-in traffic at the new location, and hope even long-time residents will see what they have to offer. “Certainly, we want to have residents understand what they have right in their back yard”, said Dale Elliot, Chair of the Visitor Center Committee. “We wanted to make sure the locals had a chance to come down, like a tourist or a visitor would, and see what’s going on in the Wausau/Central Wisconsin area.”

The Visitor Center is open from 9:00 until 5:00, seven days a week.

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