May 16, 2012
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LOUD COMMERCIALS to become illegal?

 

 
All of us have been there... we’re enjoying our favorite TV program - i.e. NewsChannel 7 at Six, ;-) -  when suddenly A COMMERCIAL STARTS SCREAMING AT AS ABOUT HOW MUCH WE NEED THEIR PRODUCT!  We’re scrambling for the remote to turn it down.  Meanwhile, the baby has woken up, the dog has started barking at the apparent intruder making all the noise, and our significant other is yelling at us to TURN IT DOWN! The whole house has been thrown into chaos, all because of one commercial that was much louder than the program it played during.

We get calls from viewers about the problem every now and then, and our engineers tell us they’ve done as much as they can to minimize the problem... but it certainly hasn't gone away completely.

Well, soon our problem may be over, or at least not nearly as bad.  The Commercial Advertisement Loudness Mitigation Act, or CALM for short, passed the U.S. Senate Wednesday, and looks to be on its way to becoming a law.  You can check out the Bill and its progress here: http://www.opencongress.org/bill/111-s2847/show  It says, in short, that cable companies and other TV programming distributors would be required to keep commercials at about the same audio level as the TV programs.

What do you think?  Is it important enough to make a law?  Do you even watch commercials, or do you watch your TV on your DVR, and start skipping ahead when the commercial break hits?

 

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  • by Rufus on Nov 25, 2011 at 11:04 AM
    Not just on TV, the radio too. Content is at one level, and commercials and other things in the breaks just blast. I don't listen, it doesn't work with me, I tune it out mentally or physically if I have a remote or can reach the dial/button. One of the most irritating thing is commercials on the radio with car horns beeping or sirens. With the higher level of the commercial it seems like someone is honking nearby or there might be an emergency vehicle approaching. It is more distracting than talking on a phone, for sure!
  • by KAL Location: Wausau on Jun 20, 2011 at 10:58 AM
    I agree. The show I'm watching will be at the volume I want to listen to, and then a commercial comes on and it's screaming at me! Have to reach for the remote or just take it until it's over. Then when the commercial ends it's back to the original volume I had it on before. I'm so happy to have my DVR now. I just record and watch it on my own time and fast forward the commercials.
  • by diana Location: miami on May 16, 2011 at 11:18 PM
    i was in the hospital recovering from surgery and the nurse put the tv on for me. If it was at a volume where i could hear the program, the commercials would come on so loud it literally caused me pain. my roommate who was in traction begged me to turn it off. It would have been nice if we could have watched tv because both of us were unable to do much else. I wonder how people in nursing homes deal.
  • by Stacy Location: Vesper on Dec 12, 2010 at 03:19 AM
    I think the time it took our congressmen to work on this bill would have been better spent on more important issues. With all of our problems with unemployment and the economy it just seems like a ridiculous waste of time, energy, and resources to me.
  • by RUTH Location: WAUSAU on Nov 1, 2010 at 04:24 PM
    I think it's the best idea, that someone had has come up with in long time. The commercials have become a scream fest. Not to mention pretty stupid. Turn them down! They are worth listening to anyway. IT'S MY MONEY & I WANT IT NOW. It' s my ears getting hurt, I want the the commercials turned NOW!
  • by Anonymous Location: Merrill on Oct 18, 2010 at 09:12 AM
    I too, know the commercials are too too loud. my answer is to: hit the mute button, change channels or to save electricity and turn the tv set off. Another pet peave is to play the background music or noise too loud which makes the comercial in itself irratating which again calls for one of the aforementiond actions. People paying for the commercials are not getting their message across when the customer turns the set off. Thanks Mike, your doing a fine job
  • by Christina Location: Medford on Oct 3, 2010 at 10:40 AM
    I have been complaining for almost 2 yrs.now about the sound difference of channel 7 and the other channels. Charter says it is not their problem,it is with the broadcasting/broadcaster. I never had this problem with DISH. It seems worse around 5pm to 10pm. I run for the mute but seldom make it in time. I wish this could be fixed.

    Thanks for the comment, Christina. I have Dish, and I definitely see the problem in the evening too. Whoever's responsible for the problem, looks like they'll soon have to figure it out!
  • by Holly Location: Schofield, WI on Oct 1, 2010 at 10:48 PM
    I think its very important. I have a 7 month old baby and the ads can be very loud. There is no need for it and if passing a law is the only way they will stop then I say go for it!

    I can relate, Holly! I have 2 little ones, and nothing's more frustrating than a loud commercial waking them up from a nap!
  • by Joyce Location: Town of Rome on Oct 1, 2010 at 05:31 PM
    Glad to hear that loud commercials will be illegal. They are so annoying and even bad for our hearing. Now if you would change the awful music you play in between your news, weather, and sports announcements, that would be heaven.

    Hey, we go around humming that tune all day! It can be quite jolting though... certainly gets us alert when the commercial break is over.
  • by Pat Location: Wausau on Oct 1, 2010 at 03:15 PM
    My wife just yelled at me last night about too-loud commercials. Had to adjust volume during ads until she was able to doze off. Let it come!

    My wife loves a good nap on the couch, too. You're right, it requires always being prepared for an emergency mute.